When hosting, you have an option to upgrade to SSL certificate. Among many other things, this will add an 's' to the 'HTTP' in your address changing it to 'HTTPS'. It seems that everyone is insisting we do this now. Industry experts everywhere, highly recommend that we make this change to secured hosting.
A huge factor in online s.e.o. is website security and the quickest and most affordable SEO solution you can apply to your website is an SSL certificate.
It can seem expensive to upgrade to an SSL certificate. When you compare hosting options on the same provider, it may be as much as double what you pay now. To be honest however, there is a reasonably good chance you are already paying more for your standard http website hosting than you would pay with us for secure https website hosting. $85/yr hosting, secure or not so, is a great deal and one you should look into before buying another year of the hosting you are already using.
Let's assume you stay with your provider. Just how much more will it be to upgrade? Also how much are these following things worth, that come with an unsecured website:
The bottom line for any company getting business online: This pesky notice of security in the address bar!
Awareness of this notice and the accompanying 'lock' symbol associated with an SSL certificate, is increasing constantly. Quite possibly most web surfers refuse to even visit websites that are labeled a security risk these days. And, for a fairly good reason too.
In September, 2018 Google again (their constant message for many years now) had this to say about SSL Certificates:
"HTTPS helps prevent intruders from tampering with the communications between your websites and your users’ browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.
Intruders exploit unprotected communications to trick your users into giving up sensitive information or installing malware, or to insert their own advertisements into your resources. For example, some third parties inject advertisements into websites that potentially break user experiences and create security vulnerabilities.
Intruders exploit every unprotected resource that travels between your websites and your users. Images, cookies, scripts, HTML … they’re all exploitable. Intrusions can occur at any point in the network, including a user’s machine, a Wi-Fi hot-spot, or a compromised ISP, just to name a few." - Google Developers
Is this disturbing? It should be. You can ask yourself, does the insecure notice in the address bar affect your decision to visit other websites? Do you really believe you are NOT losing customers because of that nasty insecurity notice? Wouldn't YOU prefer to secure your website and protect your customers? Let's all do our part creating a safe internet with better website security.
The goal here at BnBSeo is to provide the tools and services, your business needs to thrive in online marketing today.
