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Of course your online directories like Yellow Pages, Bing and Google not only provide your company with direct phone calls and directions to your office, most also link to your website too. Your business listed in such a directory, creates a "citation" or notice that a reliable company has verified that this new company (yours) is indeed located at your address and reachable at your listed phone number, website and email address. This citation building creates trust in anyone's mind including search engines.
We can create and polish your Google Maps Listing for you as part of our $99 SEO solution which will be done by an experienced SEO specialists. Look it over and see if it is appropriate for you.
It is not difficult to create your business listing at Bing and Google. They probably have one for you already without your having to do anything. Of course if you claim it and validate yourself, then you can make changes.
If you haven't done it yet, then consider what causes one listing to appear ahead of the other in the results. There are many factors at play and the primary one is beyond your control as it has to do with the location of the searcher. Google assumes you are looking for a company close to your present location.
But there are quite a few other things which are under your control and taking advantage of the opportunities offered is a very wise use of a business hour. You can certainly make your listing noticeable and attractive. Add your choice of photos and your choice of description.
But if you did that already and the results are lackluster, you probably wonder if there is more too it. Of course there is. Beyond what you can do yourself though, it does start getting complicated and time consuming. Beyond what can be accomplished by working directly on your Google business listing, which is really quite a bit, other factors start weighing the results and are beyond Google's purview.
BING will copy the listing you have in GMB if you tell them too. Some other directories will copy what Google says as well eventually. But you won't get listed in many of the important directories on just patience alone. Finding the right ones and claiming them 'correctly' ends up making significant impact on how your business fares in Google maps.
In general, as well as the citation and direct traffic, directories also can:
Each time that search engines find a mention of your company online, this is used to weigh your website. Business listings with name, address and phone number are called NAP citations and lend authority that your business is indeed up and running. There is considerable discussion about the value of quantity in regards to directory listings. Are more always better?
There is a seriously diminishing curve of value over effort in regards to quantity of directory NAP citations. It is certainly fine to claim a half dozen or so, though in some industries it might be appropriate to register even more. Generally, though, it is doubtful that any value will come to your business as a result of building out more than a few dozen directory listings. We believe that our efforts are most efficiently invested by focusing on just a few of the most used and appropriate directories, then assuring every detail is kept perfectly updated.
We find a listing in a major directory to be invaluable. Many internet searchers, your potential customers, find their information on a directory map and can miss your place altogether if you are not listed there. Your Google map listing is 'free', which we all appreciate, and it is not really all that hard to list your business adequately and certainly worth your best effort.
When exploited fully, online directories are great for affordable SEO, providing high quality attention to your business at no direct cost to you. Don't miss this easy way to boost your search engine ranking.
The goal here at BnBSeo is to provide the tools and services, your business needs to thrive in online marketing today.