Online Marketing focuses on the internet beyond your website. Often referred to as social SEO, because so many internet services such as directories, maps, and social media are not on your website but still need optimization. Off-Page Seo will have a huge impact on any existing directory listings which often exist with incorrect information.
Online Reviews Being alert and responsive to reviews and comments on directory and social media platforms, can make or break a struggling business.
It makes a huge difference when you have your business associated with the 'right' keywords. Off-page SEO is about optimizing beyond your website, extending those keyword phrases in profile names and business descriptions wherever appropriate online.
PPC and Adwords An optimized website, with optimized ads, is significantly cheaper and easier to rank high on their list for. They only make money if people click on the ad, so they try hard to put the most relevant ads at the top. If people click on it, and are satisfied with what they find, Google Adwords then ranks the ad higher. Google makes money on Adwords and they really want it to work well for web searchers.
The goal here at BnBSeo is to provide the tools and services, your business needs to thrive in online marketing today.
We view online marketing and website management as integral to each other. In fact all our SEO effort has marketing as a goal, each aspect building upon each other to create happy guests coming to your Inn, or more people coming to buy what you do actually sell. As your website management company we understand that your website is never totally done. Your marketing campaign is most effective as part of overall website management so both can respond together to the always changing internet.
Our affordable SEO intends to bring you more customers by marketing your business on the internet. Our attention is also on your customers and bringing more business in your door. We don't stop at website keyword optimization, as SEO is sometimes thought of as. Nor at a high search rank and loads of website traffic though of course these are significant markers of achievement.
While this is all certainly part of our SEO marketing strategy, from keyword research on, the point of all of our effort is to get you more actual customers! That is why we are so affordable, we stay attentive to your business doing what we can to have more happy and UNDECEIVED customers arriving at your door. Hooray to more website traffic, but it really only helps you when they actually buy something!
When you make changes to your website, you want it to be better, not more vulnerable.
It remains clear that one can, and many do, scam Google. There are so many new tricks evolving that one can play 'rough and tumble' with everyone's search engine giant and win often. This has been true since keyword stuffing began, and just like then the gains have always been temporary at best, until the next algorithm update rolled in.
For any small business these tactics are almost certain to lead to online advertising failure. When you finally get around to make changes to your site, you want it to be better, not more vulnerable. The best idea is to focus on informing and pleasing your customers with better content, which Google updates are designed to find in the first place.
At BnBSeo we are more about planting an orchard, than a cover crop you'll have to till under in the spring. SEO should be about a durable website foundation with good website content, that just needs a little push to garner public attention. At BnBSeo we expect our services to cause visitors to your website help your bottom line.
Yay Google Maps! They attempt to list and map and describe and provide photos, reviews and hours to every business in the world. And they offer this stunningly ambitious opportunity to businesses for free.
We use your keywords to assure that your listings are current and accurate, filled in fully with keywords used appropriately, with all of the credential hoops jumped through. This is essential for helping your business position rise higher in the local listings.
We believe it crucial to constantly monitor for 'reviews and mentions' for your business. We apply a system of monitoring and alerts so that you will be warned to act while the review is still fresh; to write a timely response while the comment is still urgent. It is also hugely important to analyze how you are viewed already, especially in the places your potential customers are likely to look!
Again, without your doing anything yourself, your business may well have generated reviews and ratings based solely on what others are saying... You want to find those ratings and reviews; respond and present your version and your message too.
How you appear online can destroy you without your even knowing it exists!
You probably know that your business is not only affected by, but is also creating your SEO. The fact that you are in business, without doing anything else, has created a 'presence'; this is what people find when searching for your offices.
Reviews affect your 'online persona' and your online persona affects your SEO in so many important ways. Your 'persona' is how you appear on your website certainly, but it is also about your accounts at Facebook and Twitter. Even in your directory listings like "Google my Business", your persona and reviews will matter greatly. Bing, Apple and Google all have maps that allow customers to place reviews. Often these listings can attract reviews even if you are not aware of your business being there!
We have found, like many, that social media can be a powerful force to get customers in your office. We have also found, like many, that following SM so that it does bring in a significant amount of traffic, takes a huge amount of attention and time. And while a link from your Facebook page may cause your following to click onto your site, the link itself will not add any boost to your site's ranking.
As part of our website management service we setup 2 social media business accounts on Facebook, Twitter or Instagram using our select keywords properly. We hold these listings to be excellent showcases for your business. People often use these platforms as their search engine and its nice to have a showcase that will show up when you are searched for directly.
We setup these accounts properly as stand alone business showcases, giving you the opportunity to enjoy interacting with your guests online - current and future to the extent that you like.
SEO has many levels. Social media does also. Used sparingly, yet regularly, social media provides 'credibility' to search engines. Proof that you are alive and interacting with the world. If you wish to have your acct messages and posts appear on the pages of people not already your friends, then you will have to post often and build a following. Of course advertising is always available for purchase here too.
For the greater part, SM does not affect your search engine ranking. So to really invest time here you may wish to focus on that platform only, building a following and interacting frequently. I think that if you already love Social Media then you should use it to promote yourself partially, or almost entirely. If your phone overflows with pics of your services, then play with Instagram. But if SM is a chore for you, then either pay someone to do it for you, or set your sights on a minimal interaction schedule.
There are some companies willing to do this for you. Our position is that Facebook and Twitter have marginal effect on your search engine ranking. These may bring more visitors, which does help, but the links, comments and discussions on these platforms, barely touch a website's ranking.
This is true to an extent which is hard to believe. Customer pleasure or displeasure is tracked and calculated from the moment they click on a search result to the review they leave after a visit to your office. Creating happy customers is a guideline which we both need adhere to. It is very important that you monitor for reviews and respond (not react) to them as soon as you can. They are the best place to really demonstrate who you are; not an attack against which you must defend yourself.
The goal here at BnBSeo is to provide the tools and services, your business needs to thrive in online marketing today.
