One could, quite reasonably in my opinion, focus all of their online advertising attention on Google My Business and the maps that result. A business could expect to do quite well if it did well on Google Maps, even if this was the only place they got their clients.
After foundational SEO the next most important thing is your Google My Business listing. An invaluable asset to utilize to your advantage which our $99 SEO package addresses over time. It can, and perhaps should, be addressed immediately if you direct.
Google My Business, like SEO, has a basic setup which must be done, on top of which some rather open-ended promoting can be done within its platform. Beyond Name, Address and Phone number Google provides the opportunity to display photos and reviews. There is a description, you can post hours, specials, services, discounts, and products. A shocking opportunity which must be taken advantage of.
Once Google is setup it is relatively easy to do the same for Bing. One these are done, several others such as Yahoo will pick up the business soon after also.
Other local directories are very important for several reasons and it is wise to invest some time in building listings locally too.
We endeavor to find, validate and polish your business listings and descriptions in the 4 biggest online sources of traffic: Google, Bing, YP and Yelp. Each of these can be extremely valuable sources of natural organic internet visitors and we will:
The goal here at BnBSeo is to provide the tools and services, your business needs to thrive in online marketing today.
Many businesses could and should get a steady flow of new clients from the internet. Local traffic is often only seeking your address, phone number or store hours. Having these details easily available helps your new, and repeat, customers remember, find and contact you. Most users of Google's map-pack won't visit your website, they are just trying to find you so they can make a purchase.
Your listing in Google, Bing and other directories can provide the feeling to viewers, that they are getting to know your company. Reviews, and how you reply, are essential these days to that feeling of 'knowing' the business owners.
Keeping your local directory profiles claimed and current is another way to 'rub elbows' with your neighbors. Little says 'I don't care' like NOT responding to criticisms online. With proper monitoring, as we provide, you will be alerted to your customers when they leave a review or comment about you on these platforms. By at least appearing alert and tuned in, potential customers who happen upon your business feel a little extra confidence in the care with which you attend your clientele.
Social Media plays an important role in many local online marketing campaigns. A very significant portion of your local populace, uses Facebook, Yelp etc., for help deciding which business to visit. I know of many who use Facebook exclusively to bring in their customers. We understand the value that SM holds for local online marketing, not every business nor everyone is really cutout for Social Media however. Many people have no problem keeping their attention on one or more of these platforms and can make this media really work for them. If you already like it, especially if you have a significant following, your business will benefit from advertising here. If you believe that this media is ideal for your product, even if not for you, we can recommend partner businesses in Reno who do fabulously at this work. Beyond setting up several social media accounts for your establishment however, we do not offer a service to truly exploit this media as we have not found it to provide a worthwhile ROI.
