While the technical factors of Seo are quite possibly endless, understanding SEO in a general sense is not all that hard. You want more customers in your door and Seo seems a possible solution. Google wants web searchers to find the answer to their question in the first few results. How do you get your great service to be more rank-able than the one's already there?
It is so tempting to then believe, that if you can just please Google, then customers will flock to your door. The missing third leg of the equation is assuring that the, keywords you 'please Google' with, must be those words that please your customers even more.
Seo is explained best by understanding the SEO factor of keywords. It will serve no one if everyone calls you seeking a product which you don't sell. A personal example is that I used to rank well for BnBs in Reno. I got lots of calls, but I don't run a B&B. My business name then was "Bed and Breakfast Seo" shortened to "B&B Seo" on my website. As I was focused on Seo for BnBs at the time, it seemed a reasonable name. Not one of these calls ever lead to a lost traveler finding accommodations.
Clearly then, you must rank for the keywords that describe your product best, and not just the words which google may rank you for left on their own. We think that pleasing your website visitors so they can find their answer easily is a critical piece of your business success.
Seo best practices can be summed up by doing your best to present a clear message to the internet. For online marketing one needs a "base" where you can present a place people can learn about you without contacting you. The wider internet is then used to broadcast your message/service and boost your popularity to bring in even more customers in the future.
Everything you do for your business impacts your seo. It is way more involved than just guessed at keywords and plugins. The way a site visitor acts while visiting your page, all the way to a guest review after they leave your bnb. It all has an effect on your SE rankings.
So, the single best thing...?
Our introductory analysis will uncover many errors, and repairing these will be a great boost to your seo. But with a comprehensive analysis we first conduct keyword and competition study. With this we are able to see how well you rank with these terms and get an idea for how best to use them online.
Make Your Message Clear. If Google is uncertain of your message, how can they place it in the top search results?
An affordable solution which tackles your most immediate SEO issues
With this package we focus on the social side of Seo.
All customers start with a 6 month minimum program
Get your bnb listed in Google, Bing and Apple maps!
Each of these platforms hosts business listings and provides a place on their maps for your office. Such listings bring huge amounts of business and they simply must be done correctly and completely.
We use the keyword phrases, that we provide in the report to fill these in properly to bring you the most customers.
With several social media accounts you have another opportunity to present your business to another groups of internet surfers. You too probably know several people who live on Facebook and Twitter. Those folks will probably not even bother to seek a BnB beyond these platforms.
We setup your business persona using the keywords discovered in the Deep Analysis. We then start the endless process of expanding your connections so your posts and business can appear before these viewers. Becoming interconnected properly on these platforms can mean a significant increase in customers.
How you appear online can make or break you, even without knowing anything exists!
You probably know that your business is already affecting your seo. The fact that you are in business, without doing anything else, has created a 'presence'; what people find when searching for your business.
Reviews affect your persona and your online persona affects your SEO in so many ways. Bing, Apple and Google all have maps that allow customers to place reviews. Often these listings attract public comment and reviews without your feedback!
Quite often website managers run into Seo issues which could easily benefit from a few minutes of talking with an Seo Specialist.
We provide this service in easy 15 minute increments at $25. Use the form on our contact page to request an appointment.
To be fair, if we cannot answer your questions then there will be no charge.
It is imperative to continually monitor how your business appears online. Public opinion, as you may have noticed, has a way of changing at the drop of an angry expletive. A couple of irate reviews about the same, but important, thing can shake the confidence of even repeat guests. If you don't stay on top of this with your positive reply, these reviews could alienate a significant segment of potential guests.
Reviews seem to be everywhere these days. They are the best place to really demonstrate who you are; not an attack you must defend yourself against.
Links from other websites have a huge effect on your ranking. This must be done very carefully and thoughtfully, not just buying links as so many companies offer to do. Tips on building links to your website here.
The science of Search Engine Optimization is influencing which website comes up at the top of the search results. Often, website owners use an S.E.O. plugin and, believing it is filled in correctly, miss simple details which can have a shockingly negative impact on actual customers in your door. Many of these SEO plugins are great tools, but they are not complete SEO solutions. An SEO can have a great impact, just using the same plugin as you do, because of keywords and understanding which, where, when, and how often to use them.
There is wide-spread understanding among SEO techs, that Google's updates can and do flip the rules for seo. If you think about the goal of search engines, which is tolist the most helpful website first, you may decide to work with them instead of playing games. Gaming google's system can only result in a temporary advantage, eventually leaving you vulnerable to one of Google's endless updates.
For small businesses you just can't afford to use these tactics for long. You may be tempted to use SEO to bend google's algorithm, eventually google will catch up to the loop-hole earning ticks against your authority in the process. When you make changes to your site, you want it to be better, not vulnerable. Best to focus on informing and pleasing your customers with better content, which google updates are designed to find, and rank, in the first place.
The goal here at BnBSeo is to provide the tools and services, your business needs to thrive in online marketing today.
