You already host your website somewhere or else no one could see it. When hosting, you have an option to upgrade to SSL which website visitors insist on now. It seems that everyone, everywhere, highly recommends that you make this change to secured hosting. We provide top quality secured hosting, and the old standard hosting, at reasonable rates.
Here is the bottom line when considering a transition to a secured website: That pesky notice of security in the address bar!
Awareness of this notice and the accompanying 'lock' symbol, is increasing constantly. The reasons for the security are overwhelming really, and go well beyond anything you or your customers will notice... at least on the surface.
For at least 90% of businesses, simple website makers with an S.E.O. plugin will do the job well enough.
In a competitive field, however, this is just not going to work well for you. If everyone else is following the same path as you, what will set your business apart?