Ultimately we all bow to the pressures of pleasing the customer.
We not only want them to buy, but we want our customers to come back too! They don't just have to find us once, they must browse around, come back and tell their friends too! Obviously, happy guests are repeat guests. But they also write reviews!
Your reviews online are crucial to your search engine ranking even if it is an indirect connection. How people perceive your organization via social media reviews, will influence how they behave when presented with your website through a search. If they like your place already, then they will go out of their way - to the bottom of the search results if necessary - to click on your website. Over time this simple user action will positively affect your search engine ranking. However, if they should they already have a negative opinion, then they will not click your site no matter how in their face the link to your website is.
From a social media SEO perspective bad reviews online are not just hurtful, they dig away at your bottom line. Sadly, sooner or later you are going to get a one. As the owner of a local business, you have a higher standard of warmth and maturity than a chain retailer of the same products for example. Your response to your reviews will assure or dissuade many potential guests, especially on a local level.
A recent article by MOZ.com does an excellent job explaining how to respond to reviews.
We are very experienced with how to interact with guests online. How to portray wisdom and warmth. This usually means responding with positive change to a meaningful complaint. We write responses in tandem with you so we can convey actual intent to make the change.
In terms of social media SEO it is hugely important to analyze how your reviews appear online already, especially in the places your potential customers are likely to look! What you want is a clear and consistent message, and you want that message to be using the best keywords for your particular business. We build off of our in-depth keyword study to deliver keyword phrases that fill your business. Once you have the words and the message, you will need this and address details that match! If your business is listed differently across the web, as is almost always the case, then so much of your message becomes confused. Let us straighten it out and insure that your message and details are strong and true, bringing the customers who want YOU. This is the best way to make us all happy.
While Social Media Reviews are not a direct influence on a website's search engine ranking, there is no doubt that it will influence your name recognition and likability. And certainly linking between the two must boost traffic to your website.
Social Media SEO can be a big commitment requiring a great deal of your own personal, quality time. It may seem like it won't be hard to create this habit, but many other bnbs fail to keep at it. We suggest listing in 2 social media accounts; Twitter and either Facebook or Instagram. Fill in all the places where you can write nicely about your business. Take time for some GREAT photos. Then try to connect with friendly businesses. Then write in your schedule to spend 15 minutes twice per month writing posts.
Overall, it is best to set an unambitious, but regular plan, write it into your schedule and stick to it. After a few months consider if you really want to up your interactions, knowing that an apparently engaged host is more attractive to the social media community.
Some people are clearly at home with SM, their phones keeping them abreast of every post and message. They may need help setting up and inter-connecting as a business, but will probably post generously after that.
If you already do this daily because you like it, then this will be great for your business. Some people are wordy, some love taking pictures. Just a photo and a few words every few weeks makes your venture seem alive.
However, if you are like me and view social media as a general drain on my time and energy, then there is a way to 'appear' engaged, without needing to check in (or surrender your life to facebook messenger) then there is a social media comments, reviews and mentions monitoring service which we include in our Off Page SEO Service. We can, if this is all your want from our "Social Seo" Off Page Package, include this with our On Page SEO Service for a nominal $35/month extra. We do not provide this as a stand alone service however.
The goal here at BnBSeo is to provide the tools and services, your business needs to thrive in online marketing today.